Blog

Backstage with Lynne Capozzi

July 25, 2019 · Ian Truscott

Lynne Capozzi is the CMO of Acquia, a global marketing technology vendor. Ian Truscott sits down with this passionate marketer and finds out what get's her marketing mojo working

Want To Keep Your Marketing Focused... Beware Automation

July 25, 2019 · Ted Rubin

What’s the key to an unwavering marketing focus? Our resident Rockstar Ted Rubin tells it like it is – keep the customer front and center, avoid unnecessary automation and ditch the bots.

CMOs Need to Dance to their Own Tune

July 25, 2019 · Jane Scandurra

The CMO is the Lennon, Bowie, Dylan, Prince or Dr. Dre of a business, writing the lyrics of the brand story to the music of the organization's objectives and values. Yet despite growing pressure and shorter tenures, CMOs are neglecting their own personal brands. Marketing coach Jane Scandurra shares her advice..

Email Marketers are Currently Crushing it

July 25, 2019 · Nicholas Einstein

In marketing, it seems you can't beat the classics, but we are too quick to move onto the next pop phenomena that we forget that rare grooves like Email Marketing can still get the party started, as Chief Research Officer Nicholas Einstein, from The Relevancy Group explains.

Marketing Strategy: Change? Of course. As you wish.

July 25, 2019 · Robert Rose

How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions? Robert Rose suggests the answer is in The Princess Bride, want to fight him on that?

Tales from the Tour Bus: Dennis Shiao

July 25, 2019 · Ian Truscott

Known by his Twitter fans for his passion for content marketing, expressed in his work and regular columns for CMSWire and The Content Marketing Institute, we hop on the tour bus with Dennis Shaio.

Tales from the Tour Bus: Punk CX with Adrian Swinscoe

July 25, 2019 · Ian Truscott

This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe.

The 4 Ps Give Way to Simplicity Along The New Path to Purchase

July 25, 2019 · John Andrews

The fab four of Price, Product, Promotion, and Place are sliding down the charts for what it takes to win at retail, replaced by a new sound that's got consumers dancing in the aisle - Simplicity. As retail thought-leader John Andrews explains.

The Green Room: Sticking to a Tune in a World of Jazz

July 25, 2019 · Ian Truscott

Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it's so easy to be distracted by channels, tech and tactics.

The Old CMO Runaround

July 25, 2019 · Keith Smith

In all of the confusion of what the role of the CMO is, we seem to have forgotten the one thing marketing is supposed to do, Keith Smith explains.