Think Like a Brand
Mini Podcast Series
In this special podcast mini-series, Ian Truscott and author Liz High — insight ninja, marketing strategist, speaker and author — dive into her book “Think Like a Brand, Not a Bank.”
Written with her co-author Allison Netzer, based on their experience working with startup and growth FinTechs, banks and credit unions, they developed five growth principles for thinking like a brand. Across nine episodes, Ian and Liz work through each principle — and round things off with a look at how a real-world brand, Marcus by Goldman Sachs, put them to the test.
Liz High
Liz High is an insight ninja, marketing strategist, speaker and author who has worked in virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included tech giants Microsoft, Dell and Amazon, and entertainment heavyweight HBO.
Her passion and consulting practice are now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth — and with co-author Allison Netzer, she’s written a book about it.
In Think Like a Brand, Not a Bank, Allison Netzer and Liz High show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, it’s a compelling look at how financial institutions can build value now and create a roadmap for the future.
All the episodes
Think Like A Brand Special #1 - Intro and The Drug of Choice
September 28, 2022 · 24:52
In this special mid-week mini episode we dive into Liz High's book "Think Like a Brand, Not a Bank" and some of the data that supports the case for building a brand
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Think Like a Brand #2 - Sometimes Do The Counter-Intuitive Thing
October 5, 2022 · 23:09
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do the counter-intuitive thing
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Think like a Brand #3 - Embrace Tension and Create Contradictions
October 12, 2022 · 23:25
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension and Create Contradictions.
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Think like a Brand #4 – Cue the Remix!
October 19, 2022 · 22:45
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it's principles - Cue the remix!
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Think like a Brand #5 - Product Ain't What it Used to Be
October 26, 2022 · 21:07
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn't what it used to be
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Think like a Brand #6 - Coach and Compose
November 2, 2022 · 26:11
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose
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Think like a Brand #7 - What happened to Marcus?
November 9, 2022 · 23:11
This week, Liz Hugh and Ian Truscott round off their discussion about her book "Think like a Brand not a Bank" and ask what happened to Marcus?
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Think like a Brand #8 - Coach and Compose with Ramen Noodles
November 23, 2022 · 20:50
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
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Think Like A Brand #9 - Brand is the Business Case
November 30, 2022 · 22:40
In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.
Listen →The Links
- Ian Truscott on LinkedIn and Twitter
- Liz High on LinkedIn and Twitter
- Liz High’s book — on the web at Think Like a Brand Not a Bank and on Twitter @Brand_B4_Bank
- You can also buy it on Amazon