About Rockstar CMO
Founded in 2018, our jam is to share our marketing street knowledge to help ambitious CEOs, CMOs, marketing leaders and founders grow their start-up or established B2B businesses.
We call it “street knowledge” as it comes hard-earned from decades of experience of actually doing it, with a hat tip to bosses, mentors, clients, colleagues, and the occasional f’up that taught us these lessons.
We share this through our podcast, newsletter, and blog – and if you’d like to chat about anything we discuss, please get in touch.
Your Host: Ian Truscott
I’m a B2B technology marketing leader, CMO, and mentor who believes marketing’s true mission is to create ART — Awareness, Revenue, and Trust. I’ve spent 25 years helping tech companies grow, and the marketers who lead them find their footing.
I try to do all of it with a smile and a cup of tea.
Learn more about me →
The Band
Meet our regulars
Jeff Clark
Independent marketing consultant with extensive experience running high tech marketing teams and was Principal Analyst at Forrester Research.
LinkedIn →
Robert Rose
Creative marketing leader — clear thinking, bold storytelling, real business results. Bestselling author, keynote speaker, trusted marketing guide.
LinkedIn →
Cathy McKnight
Marketing Strategy & Operations Advisor | Content Orchestration Expert | Helping enterprise leaders and teams fix broken content and marketing systems.
LinkedIn →