Robert Rose
For more than 25 years, Robert has helped marketers tell their stories more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.
Play Stupid Games. Win Stupid Prizes
September 3, 2020
In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn't to his employer's taste, we asked Robert Rose for his take on the blurry lines between professional and social
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What now? It’s not what’s next
April 30, 2020
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
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Wedgewood vs Sex Pistols – what is influence anyway?
October 30, 2019
What's your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic.
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That catchy marketing tune is not a solo or a duet, it’s by the band
September 29, 2019
We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band.
Read more →Marketing Strategy: Change? Of course. As you wish.
July 25, 2019
How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions? Robert Rose suggests the answer is in The Princess Bride, want to fight him on that?
Read more →Sing the Same Song - 3 Steps for Employee Engagement
June 28, 2019
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month's issue - employee engagement - and he shares three steps to get everyone singing the same song.
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Trust in the Story Starts With the Storyteller
September 26, 2018
Think authenticity guarantees your brand success? You can be authentic all you like, argues Robert Rose. But if your brand can’t be trusted, it won’t make any difference.
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The Ordinary Seat at the Extraordinary Table
August 30, 2018
Hustle. Be remarkable. Be special. Live off coffee. Sleep is for the weak. Obsess or be average. Differentiate. Be extraordinary. Really? Robert Rose on why celebrating the ordinary things in our lives can lead to, well, the extraordinary.
Read more →When Your Competitor Gaslights You
July 26, 2018
Ever been badmouthed, undermined or falsified? Robert Rose shares some valuable advice on the best way to deal with being 'gaslighted'.
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Why Technology Will Change Content Marketing
June 28, 2018
Robert Rose takes a look at how technology will impact the way we craft and share our marketing tunes – and the dangers of a split in the C-suite band.
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Hello GDPR! We’re Here to Rock You!
May 31, 2018
As the General Data Protection Regulation (GDPR) becomes law, Robert Rose argues why it’s not an obstacle, but an opportunity for marketers to engage…
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Yes, You Better be a F**king Storyteller
April 26, 2018
Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to throw it into the Rockstar CMO pool. But no.... Robert Rose explains...
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