The Swimming Pool

The Swimming Pool #30: CMOs as Social Influencers

May 31, 2022 · Ian Truscott

In this trip to the Rockstar CMO Swimming Pool, Ian Truscott is inspired by Rebecca Biestman, the Chief Marketing Officer at Reputation, who, on the podcast, suggested "the pressure on CMOs to be social influencers". What do you think? Did he chuck it in?

The Swimming Pool #29: The entire year of 2020

January 7, 2021 · Ian Truscott

What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.

The Swimming Pool #28: Attribution

November 29, 2020 · Ian Truscott

This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who's ready to commit 'attribution' to its watery demise.

The Swimming Pool #27 – A marketer that wants to be your friend

September 4, 2020 · Ian Truscott

This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare "a marketer that wants to be your friend" for its watery demise.

The Swimming Pool #26 – LinkedIn Solicitations Like You're My Best Friend

July 18, 2020 · Ian Truscott

This month, inspired by Jane Scandurra, we are wondering if we should be chucking "LinkedIn Solicitations Like You're My Best Friend" into our portal to marketing hell.

The Swimming Pool #25: Bandwagoning

June 1, 2020 · Ian Truscott

This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to "Bandwagoning".

The Swimming Pool #24: Alec Baldwin

April 30, 2020 · Ian Truscott

I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..

The Swimming Pool #23: Brand purpose

March 30, 2020 · Ian Truscott

In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should 'brand purpose' be the next big splash in our portal to marketing hell?

The Swimming Pool #22: The lazy call to action

December 30, 2019 · Ian Truscott

When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?

Into the Pool #21: Personalization at scale

November 29, 2019 · Ian Truscott

This month we are hanging over the balcony with the fractional CMO and marketing strategist, J. Robert Slaughter, who has nominated ‘personalization at scale’ for the drop to it's watery demise.

Into the Pool #20: Marketing can’t be measured

November 1, 2019 · Ian Truscott

This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell

The Swimming Pool #19: Self-serving “market research”

September 29, 2019 · Ian Truscott

You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?

Into the Pool #18: The Bloody Goldfish

September 1, 2019 · Ian Truscott

In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?

Into the Pool #17: Banner Ads

July 25, 2019 · Ian Truscott

In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..

Into the Pool #16 – More Tech Will Fix It

June 28, 2019 · Ian Truscott

We find ourselves peering over the balcony pondering the fate of the idea that "more tech will fix it". We hear from a queue of folks on hand to help, will it make a splash?

Into the Pool #15: The Dumb, Creepy Kind

May 31, 2019 · Ian Truscott

Inspired by our backstage chat with David Howland, we ponder if we should chuck personalization into our portal to marketing hell, or maybe just the dumb, creepy kind.

Into the Swimming Pool #14: Resistance to Change

April 25, 2019 · Ian Truscott

Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.

Into the Pool #13: Surface and no Substance

March 28, 2019 · Ian Truscott

What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO's like us to chuck into the Rockstar CMO Swimming Pool? We dive in...

Into the Pool #12: Omnichannel for the Sake of Omnichannel

February 28, 2019 · Ian Truscott

This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.

Into the Pool #11: One and DONE!

January 31, 2019 · Ian Truscott

This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.

Into the Pool #10: Marketing AI

December 20, 2018 · Ian Truscott

Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?

Into the Pool #9: The Big Deal Today About Chatbots

November 30, 2018 · Ian Truscott

This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.

Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do

October 31, 2018 · Ian Truscott

Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.

Into the Pool #7: Can We Get Some PR On This?

September 26, 2018 · Ian Truscott

This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.

Into the pool#6: Wasted Interuptions

August 30, 2018 · Ian Truscott

Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know. 

Into the Pool #5: Push Marketing

July 26, 2018 · Ian Truscott

It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing...

Into the Pool #4: Marketing Suites

June 28, 2018 · Ian Truscott

Encouraged by Darren Guarnaccia we're taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.

Into the Pool #3: Programmatic

May 31, 2018 · Ian Truscott

The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.

Into the Pool #2: Retargeting

April 26, 2018 · Ian Truscott

You know how rock stars have this reputation for throwing stuff from the hotel window into the pool? Hell, Keith Moon even parked his Rolls Royce in…

First in the pool: Agile Marketing

March 21, 2018 · Ian Truscott

We kick off our series by flinging agile marketing off the balcony… It’ll be one hell of a bill, but oh so worth it…