Blog
Want diverse ideas? Time to fix brainstorming
September 2, 2019 · Ted Rubin
Inclusion of diverse marketing ideas starts early in the process when we brainstorm - and our resident Rockstar CMO Ted Rubin tells it straight; avoid the groupthink, include the right people and listen
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Into the Pool #18: The Bloody Goldfish
September 1, 2019 · Ian Truscott
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
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Tales from the tour bus: Catch-up with L.Michelle Smith
September 1, 2019 · Ian Truscott
Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what's new..
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Playing to your entire audience
August 31, 2019 · Nicholas Einstein
The Relevancy Group’s most recent research indicates that marketers are currently ignoring a large section of their crowd. Chief Research Officer Nicholas Einstein explains.
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adnonamau5: It's all white
August 30, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our anonymous advertiser Adnonamau5 dons a mask to perform. This issue he dropped by the Rockstar CMO penthouse and laughs - Diversity in the ad-land? Nah – we’re quite alwight, old chum.
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Diversity; not just a party invite, its inclusion in the plan
August 30, 2019 · Wendy Bryant-Beswick
No business can afford to ignore how increasingly diverse we are. Wendy Bryant-Beswick, shares her experience of and approach to diversity marketing..
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Just a formality
August 30, 2019 · Morag Cuddeford-Jones
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat - how 'seamless' companies are making the customer experience and in this issue, this self-confessed "data tart" gives us a view from the real world and its endless forms...
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Nothing lasts forever, of that I’m sure
August 30, 2019 · Keith Smith
The brands they are a changin’ – well, ones who want success are, and Keith Smith, inspired by a bit of Bryan Ferry talks to branding expert Rob Bloxham about how marketers need to deal in change..
Read more →adnonamau5: Anti-Social Media
July 25, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our anonymous advertiser Adnonamau5 dons a mask to perform. This issue he dropped by the Rockstar CMO penthouse and it's social media that's got him a bit sweary,
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B2B Marketing’s Ignite Event – Through a Britpop lens
July 25, 2019 · Lauren Bowden
It's festival season in the UK, and fresh from Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing's Ignite event and shares the tunes B2B marketers should be dropping.
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