Blog
Into the Pool #17: Banner Ads
July 25, 2019 · Ian Truscott
In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..
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Who are you?
July 25, 2019 · Morag Cuddeford-Jones
You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?
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There’s No Substitute For Strategy
July 22, 2019 · Ian Lowe
When you’re under pressure it’s easy to take short-cuts to tech solutions. But the focus a good strategy provides is vital to making the right decisions, says Ian Lowe
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Backstage with Jasmine Martirossian
June 29, 2019 · Ian Truscott
What has marketing got to do with the laws of physics? We talk to author, frequent conference keynote and VP of Marketing at TÜV SÜD Americas, Jasmine Martirossian.
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Don’t call me, I ain’t listening
June 29, 2019 · Keith Smith
In 1980 Blondie urged us to "CALL ME" but in 2019 as a way to build a business, the telephone seems as outdated as the cassette tape I first heard her say that on. But.. not so fast, some of the best commercial relationships start with the coldest of calls, as business development expert Keith Smith explores.
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The Green Room: Amplify the Sound; Turn Colleagues into Fans
June 29, 2019 · Ian Truscott
It's clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
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“Wait…What’s in it for ME?”
June 29, 2019 · Jane Scandurra
If marketing wants to tap into the power of having an employee fan club, we need to rock their world not ours, as global marketing consultant and coach Jane Scandurra explains.
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An all-consuming RAGE against the content
June 28, 2019 · Morag Cuddeford-Jones
It’s not so much about ‘consuming’ content as having rubbish rammed down your throat, complains Morag Cuddeford-Jones
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Into the Pool #16 – More Tech Will Fix It
June 28, 2019 · Ian Truscott
We find ourselves peering over the balcony pondering the fate of the idea that "more tech will fix it". We hear from a queue of folks on hand to help, will it make a splash?
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Marketing Clouds: Lip-syncing Fake or Fab Four?
June 28, 2019 · Ian Truscott
We can't get the marketing technology song out of our head, it's a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems - Marketing Clouds.
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