Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur Ted is our resident rock star. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR .
A gift from Ted
November 30, 2020
Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.
Read more →Don't rent, co-own
October 18, 2020
Ted Rubin has built an audience, you don't become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
Read more →Who decided the lines?
September 4, 2020
We caught up with Ted Rubin this month and asked him about the theme of this month's issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically straight-talking....
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The Times They Are A-Changin’
July 18, 2020
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion...
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Time to hit the reset button
April 30, 2020
We asked Ted Rubin, our resident Rockstar CMO, "What does the post Coronavirus new normal mean for you, your organization, and marketing in general?" and as usual we got more than we bargained for, with this fantastic, straight-up advice. It's time to hit reset.
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Data based relationships need the human touch
March 30, 2020
In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch in the relationship marketers have with their data.
Read more →Better products, better marketing, better listen
February 7, 2020
Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?
Read more →Consumers are loyal to experience, not brands
November 29, 2019
‘Tis the season to be shopping and Ted Rubin, our straight-talking resident rock star and Photofy CMO gift-wraps this timely reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience.
Read more →Forget the buzzwords; influencer marketing is about building relationships
October 30, 2019
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
Read more →Pay attention to the person in the partnership
September 30, 2019
When you find that potential partner, this advice, that our resident Rockstar Ted Rubin got for his first sales role, holds true today.
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Want diverse ideas? Time to fix brainstorming
September 2, 2019
Inclusion of diverse marketing ideas starts early in the process when we brainstorm - and our resident Rockstar CMO Ted Rubin tells it straight; avoid the groupthink, include the right people and listen
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Want To Keep Your Marketing Focused... Beware Automation
July 25, 2019
What’s the key to an unwavering marketing focus? Our resident Rockstar Ted Rubin tells it like it is – keep the customer front and center, avoid unnecessary automation and ditch the bots.
Read more →Ted's Tips and Tools for Employee Advocacy
June 28, 2019
Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.
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Good 'Influencer' Marketing and Measurement
May 30, 2019
Influencers are the hot topic of marketing right now, but Ted Rubin has always believed in the value of relationships, in this article our resident Rockstar, one of the most shared CMOs on Twitter shares his experience..
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Start Thinking More Like a Customer and Less Like a Marketer
April 25, 2019
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice.
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True Engagement Should Never be Overwhelming
April 25, 2019
Coming over a little needy? Ted Rubin suggests it's time your marketing stopped overwhelming the audience and instead focused on them and their needs.
Read more →Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
March 28, 2019
Ted Rubin tells it straight on the impact marketing automation tools are having on marketing and he highlights a couple of examples that have caught his eye.
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Why Employees Need to Be Empowered to Stop and Think
March 28, 2019
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think - Ted Rubin believes we are missing a trick.
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Make Your Advertising a Part of the Customer Experience
February 28, 2019
Is there a disconnect between your advertising and your customer experience? Ted Rubin breaks down the importance of bringing the two together.
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Six Steps to Keeping it Real with Ted Rubin
February 28, 2019
Want to be authentic? Ted Rubin shares 6 tips on expressing a real point of view that your audience engages with.
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Why it's Time to Change the Conversation from Targeting to Match-Making
February 28, 2019
Ted Rubin on why matching your product or service with the consumer will always be more effective than hunting your audience like prey.
Read more →How to Build Better Relationships with Customers by Learning, Participating, and Helping
January 31, 2019
Want to learn how to take your customer relationships to the next level? Ted Rubin has you covered…
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Take Your Employee Advocacy Mindset to the Next Level
January 31, 2019
Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in.
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CPG Brands Need to Find Their Voice
December 20, 2018
Our resident rock star, Ted Rubin tells it straight on why the sound of your brand voice is becoming more critical.
Read more →Unsubscribe DOES NOT Mean… Send Me More Emails!
December 20, 2018
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of Ted Rubin’s biggest pet peeves, and here’s why.
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Set the Table for Strategy and Innovation by Bringing Back Real Brainstorming
November 30, 2018
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time, Ted Rubin argues, by opening the floor up to everyone.
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Social Selling: New Technology Didn’t Make Buyers Grow Three Heads
November 30, 2018
Are you using social media to blindly blast information at your audience? Our resident rock star, Ted Rubin, on how to use social media to build relationships – and truly connect with consumers.
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Hype Meets Reality: Why Programmatic is Not Ready for Prime Time
October 31, 2018
Our resident rock star Ted Rubin on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads.
Read more →The Five Main Challenges Facing CMOs Today
October 31, 2018
From employee advocacy to peak data, Ted Rubin lays down the big challenges CMOs around the world are facing right now – and what they can do to ace…
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Employers: Treat Every Employee Like a Mary Kay Rep
September 26, 2018
Our resident rock star, Ted Rubin, on why empowering your employees will ultimately result in success for your brand.
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You Have My Full Attention, Don't Waste It
September 26, 2018
Ted Rubin breaks down why the act of customer service is the only time you have your customer’s undivided attention – and why you should be on your A-game when that opportunity arises.
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Beware the Risks of Arrogance and Pride in Business
August 30, 2018
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.
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Want to Reach Consumers? Think Like One
August 30, 2018
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
Read more →Digital Marketers Need to be Reminded: Walk in Your Customer’s Shoes
July 26, 2018
Our resident rock star, Ted Rubin, on why marketers need to really understand what their audiences want, before they – and their products – become irrelevant.
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Traditional Retailers Are Failing and it’s Not Amazon’s Fault
July 26, 2018
Ted Rubin argues that instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers.
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The Most Overlooked and Critical Component of Customer Experience
June 28, 2018
Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.
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Tips for Generating Better Customer Experience
June 28, 2018
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
Read more →Retailers: Discounting Your Way Out of Trouble is a Death Spiral
May 31, 2018
Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…
Read more →Simplicity Is the New Everyday Low Price
May 31, 2018
Consumers have always valued simplicity, in part because it's often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…
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Don’t Follow the Crowd, #FollowThePath
April 26, 2018
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
Read more →The Retail Times are a Changin’
April 26, 2018
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
Read more →Closing Time: 18 Major Retailers that Likely Won't Exist in 10 Years
March 23, 2018
Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are "too big to fail", Ted Rubin makes a bold prediction.
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Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content
March 21, 2018
The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want - Ted Rubin explains.
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Why the Future of Retail is Not About the US
March 21, 2018
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.
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Brand vs Reputation
March 20, 2018
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight...
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