Tales from the Tour Bus
Tales from the tour bus: Carlos Doughty and the MarTech Alliance
June 1, 2020 · Ian Truscott
On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
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Tales from the Tour Bus: Jessie Paul, CEO Paul Writer
May 1, 2020 · Ian Truscott
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she'd thrown into the Rockstar CMO Swimming Pool.
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Tales from the Tour Bus: Pete Morgan, Metia
February 7, 2020 · Ian Truscott
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan...
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Tales from the tour bus: Tom Wentworth
December 30, 2019 · Ian Truscott
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
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Tales from the Tour Bus: Sydni Craig-Hart
September 2, 2019 · Ian Truscott
When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.
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Tales from the tour bus: Catch-up with L.Michelle Smith
September 1, 2019 · Ian Truscott
Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what's new..
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Tales from the Tour Bus: Dennis Shiao
July 25, 2019 · Ian Truscott
Known by his Twitter fans for his passion for content marketing, expressed in his work and regular columns for CMSWire and The Content Marketing Institute, we hop on the tour bus with Dennis Shaio.
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Tales from the Tour Bus: Punk CX with Adrian Swinscoe
July 25, 2019 · Ian Truscott
This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe.
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Tales from the Tour Bus: Richard Shotton
May 31, 2019 · Ian Truscott
This issue we hop on the tour bus with the author of one of our favorite recent marketing reads, Richard Shotton, the writer of The Choice Factory, a best-selling book on using behavioral science in marketing. We find out what inspired this former media planner to write and set up his own consultancy.
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Tales from the Tour Bus: Amber Osborne
May 29, 2019 · Ian Truscott
Now on her third start-up, Amber Osborne is the CMO at Doghead Simulations (the company behind Rumii, a virtual reality conferencing and collaboration platform) and industry influencer. In this Tale from the Tour Bus, she reveals what it takes to launch something new and gives an insiders view of being an insider.
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Tales from the Tour Bus: Janice B. Gordon
April 25, 2019 · Ian Truscott
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon.
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Tales from the Tour Bus: John Andrews and Photofy
March 28, 2019 · Ian Truscott
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
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Tales from the Tour Bus: Hugh Thomas
February 28, 2019 · Ian Hsieh
In our second ride on the tour bus, FMCG disruptor Hugh Thomas, co-founder of challenger brand Ugly Drinks, tells us about marketing the ‘ugly truth’, and the challenges of taking things Stateside.
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Tales from the Tour Bus: Tom Gatzen
January 31, 2019 · Ian Hsieh
Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…
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