Keith Smith
Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline by providing the right tools for a DIY approach to sales. The Advertist - can be found at www.theadvertist.com Hear more from Keith in his Rockstar CMO FM podcast interview
7 sure-fire marketing hits to top the charts in '21
January 7, 2021
Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast.
Read more →Reasons to be thankful, 1,2,3 (and 4)
November 30, 2020
Our regular business development headline act, Keith Smith, takes a moment from the hustle to give thanks. The title inspired by the late great Ian Dury and his track "Reasons To Be Cheerful, Part 3"
Read more →
Jam tomorrow and jam yesterday - but never jam today
October 18, 2020
Keith Smith weighs in on the theme of this month's issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it's typically no-nonsense..
Read more →What do you expect if you speak your mind?
September 3, 2020
The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.
Read more →
There ain’t half been some clever bastards
July 18, 2020
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
Read more →
Never mind the bullshit: How creativity really happens
June 1, 2020
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
Read more →
Don’t be afraid to dance to this new tune
April 30, 2020
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
Read more →
Data Can't Answer Why?
March 30, 2020
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains...
Read more →
Welcome to the Ministry of Half-Baked Ideas
February 7, 2020
We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.
Read more →
Never mind 2020, what about 2060?
December 31, 2019
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?
Read more →
A holiday gift: enough of the bullshit
November 28, 2019
It's almost Christmas and the fine gentleman of Beehive are giving away copies of their keen observation on marketing 'How to Avoid Brand Bullshit'. Here is a review from Keith Smith.
Read more →
Influencer Marketing; PR remixed for a new era
October 30, 2019
Keith Smith steps us through how to use influencer marketing for business growth, it's not the old ads tune, it's PR remixed.
Read more →One piece at a time
September 30, 2019
Keith Smith, an expert on the drums of new business, is inspired by the tale that Johnny Cash told of a man building a Cadillac one stolen part at a time. Perhaps we as sales and marketers are taking an equally discordant approach when playing our tune to woo new clients.
Read more →Nothing lasts forever, of that I’m sure
August 30, 2019
The brands they are a changin’ – well, ones who want success are, and Keith Smith, inspired by a bit of Bryan Ferry talks to branding expert Rob Bloxham about how marketers need to deal in change..
Read more →
The Old CMO Runaround
July 25, 2019
In all of the confusion of what the role of the CMO is, we seem to have forgotten the one thing marketing is supposed to do, Keith Smith explains.
Read more →
Don’t call me, I ain’t listening
June 29, 2019
In 1980 Blondie urged us to "CALL ME" but in 2019 as a way to build a business, the telephone seems as outdated as the cassette tape I first heard her say that on. But.. not so fast, some of the best commercial relationships start with the coldest of calls, as business development expert Keith Smith explores.
Read more →