Jane Scandurra
Jane Scandurra is a global marketer, speaker and an online pioneer who has worked for industry-leading companies including IBM, Prodigy, Nokia, Bristol-Myers and BBDO before starting her consulting and coaching business in 2006. Her work centers around personal branding, social selling and employee advocacy. As part of that, she has educated and inspired thousands of business professionals around the globe to become better marketers, sellers and thought leaders in today's socially connected, attention-starved world. In her spare time, she co-produced the feature documentary film “Single,” which led to national TV appearances on NBC's Today Show, CBS Sunday Morning, and Fox TV's Morning Show.
Words matter: The unintended consequences of unintentional branding
January 8, 2021
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we've coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being "non-essential".
Read more →
Post-pandemic personal branding: Turn it up to eleven
June 1, 2020
Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being "out of sight, out of mind" in the wake of the current pandemic.
Read more →
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
April 30, 2020
In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.
Read more →
Happy employees = happy customers
December 31, 2019
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
Read more →“You’ve got a friend” in former employees
September 30, 2019
Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra
Read more →
CMOs Need to Dance to their Own Tune
July 25, 2019
The CMO is the Lennon, Bowie, Dylan, Prince or Dr. Dre of a business, writing the lyrics of the brand story to the music of the organization's objectives and values. Yet despite growing pressure and shorter tenures, CMOs are neglecting their own personal brands. Marketing coach Jane Scandurra shares her advice..
Read more →
“Wait…What’s in it for ME?”
June 29, 2019
If marketing wants to tap into the power of having an employee fan club, we need to rock their world not ours, as global marketing consultant and coach Jane Scandurra explains.
Read more →