Blog
Getting a buzz from virtual events
April 30, 2020 · Dennis Shiao
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
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How to stand out with a positive voice
April 30, 2020 · Carmine Mastropierro
Carmine Mastropierro, returns with some advice on how to stand out as the voice of positivity that your audience is looking for. Positive messaging is always important, but particularly so during the current pandemic, when it can bring relief in uncertain times.
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Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
April 30, 2020 · Jane Scandurra
In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.
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The acceleration of retail change
April 30, 2020 · John Andrews
According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?
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The Swimming Pool #24: Alec Baldwin
April 30, 2020 · Ian Truscott
I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
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Time to hit the reset button
April 30, 2020 · Ted Rubin
We asked Ted Rubin, our resident Rockstar CMO, "What does the post Coronavirus new normal mean for you, your organization, and marketing in general?" and as usual we got more than we bargained for, with this fantastic, straight-up advice. It's time to hit reset.
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What now? It’s not what’s next
April 30, 2020 · Robert Rose
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
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adnonamau5: The death of the Creative Officer (it’s been too schlong)
April 29, 2020 · adnonamau5
Our anonymous big agency insider is back this month, sneaking this out to the Rockstar CMO penthouse, while presumably, the creative team was sleeping off a long, self-congratulatory lunch...
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8 proven techniques to address the big data paradox
March 30, 2020 · Jasmine Martirossian
Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing
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All is Vanity
March 30, 2020 · Dennis Shiao
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song "deals with just hating those momentary lapses of just falling into narcissism" and in this article Dennis Shiao shares how this can happen for marketers.
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