Blog
Data based relationships need the human touch
March 30, 2020 · Ted Rubin
In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch in the relationship marketers have with their data.
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Data Can't Answer Why?
March 30, 2020 · Keith Smith
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains...
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Get fans with a brand or big data?
March 30, 2020 · Carmine Mastropierro
We welcome a new writer to our house band, Carmine Mastropierro, who debuts with his take on the theme of this issue with this classic example.
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Tales from The Tour Bus: Rachel "Wackadoos" Miller
March 30, 2020 · Ian Truscott
We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool.
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The Green Room: Data vs Creativity: Fight!
March 30, 2020 · Ian Truscott
This month the question we ask the Green Room - our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
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The Swimming Pool #23: Brand purpose
March 30, 2020 · Ian Truscott
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should 'brand purpose' be the next big splash in our portal to marketing hell?
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adnonamou5: The rise and fall of the robots
February 7, 2020 · adnonamau5
Marketing is ushering in an army of robots and the anonymous advertiser is not happy. He left his office, deep in the hipster heart of London and dropped by the Rockstar CMO penthouse, and we found this rant tied to a brick chucked into reception
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Backstage with Oliver Pilgerstorfer
February 7, 2020 · Ian Truscott
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with "I probably shouldn't admit this" our editor Ian Truscott knew he was in for a fun interview...
Read more →Better products, better marketing, better listen
February 7, 2020 · Ted Rubin
Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?
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Modern product marketers: Roadies or rockstars?
February 7, 2020 · Nicholas Einstein
We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…
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