Blog
Post-pandemic personal branding: Turn it up to eleven
June 1, 2020 · Jane Scandurra
Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being "out of sight, out of mind" in the wake of the current pandemic.
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Tales from the tour bus: Carlos Doughty and the MarTech Alliance
June 1, 2020 · Ian Truscott
On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
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The Green Room: Five CMOs name their crisis keepers
June 1, 2020 · Ian Truscott
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
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The Sample: Keep on movin'
June 1, 2020 · Ian Truscott
Welcome to The Sample, where we whirl the dial on the interwebs, hit record, and sample what we hear about the topic in this issue. This month our attention is drawn to the tension in marketing right now, about moving forward, waiting and what's next.
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The Swimming Pool #25: Bandwagoning
June 1, 2020 · Ian Truscott
This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to "Bandwagoning".
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Tales from the Tour Bus: Jessie Paul, CEO Paul Writer
May 1, 2020 · Ian Truscott
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she'd thrown into the Rockstar CMO Swimming Pool.
Read more →The Green Room: Marketing in the "new normal"
May 1, 2020 · Ian Truscott
Commentators are calling whatever we emerge from lockdown the "new normal" as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
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3 questions for success in the Post-COVID-19 world
April 30, 2020 · Jasmine Martirossian
In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.
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Backstage with John Howe-Marshall
April 30, 2020 · Ian Truscott
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
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Don’t be afraid to dance to this new tune
April 30, 2020 · Keith Smith
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
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