The Welcome to Jamrock Issue

Tales from the Tour Bus: Jessie Paul, CEO Paul Writer

May 1, 2020 · Ian Truscott

Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she'd thrown into the Rockstar CMO Swimming Pool.

The Green Room: Marketing in the "new normal"

May 1, 2020 · Ian Truscott

Commentators are calling whatever we emerge from lockdown the "new normal" as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.

3 questions for success in the Post-COVID-19 world

April 30, 2020 · Jasmine Martirossian

In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.

Backstage with John Howe-Marshall

April 30, 2020 · Ian Truscott

Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.

Don’t be afraid to dance to this new tune

April 30, 2020 · Keith Smith

Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.

Getting a buzz from virtual events

April 30, 2020 · Dennis Shiao

As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.

How to stand out with a positive voice

April 30, 2020 · Carmine Mastropierro

Carmine Mastropierro, returns with some advice on how to stand out as the voice of positivity that your audience is looking for. Positive messaging is always important, but particularly so during the current pandemic, when it can bring relief in uncertain times.

Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)

April 30, 2020 · Jane Scandurra

In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.

The acceleration of retail change

April 30, 2020 · John Andrews

According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?

The Swimming Pool #24: Alec Baldwin

April 30, 2020 · Ian Truscott

I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..

Time to hit the reset button

April 30, 2020 · Ted Rubin

We asked Ted Rubin, our resident Rockstar CMO, "What does the post Coronavirus new normal mean for you, your organization, and marketing in general?" and as usual we got more than we bargained for, with this fantastic, straight-up advice. It's time to hit reset.

What now? It’s not what’s next

April 30, 2020 · Robert Rose

Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.

adnonamau5: The death of the Creative Officer (it’s been too schlong)

April 29, 2020 · adnonamau5

Our anonymous big agency insider is back this month, sneaking this out to the Rockstar CMO penthouse, while presumably, the creative team was sleeping off a long, self-congratulatory lunch...