The One Nation Under a Groove Issue

Backstage with J. Robert Slaughter

September 30, 2019 · Ian Truscott

Having been following the direct opinions and observations of this fractional CMO, veteran marketing & sales strategist and practitioner, we had to sit down with J.Robert Slaughter and learn more.

Employee Created Content: Found money in the couch cushions of the marketing budget

September 30, 2019 · John Andrews

Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers.

Employees: The New Empowered Generation

September 30, 2019 · Casey Petersen

Marketing needs to realize that we aren't the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now.

One piece at a time

September 30, 2019 · Keith Smith

Keith Smith, an expert on the drums of new business, is inspired by the tale that Johnny Cash told of a man building a Cadillac one stolen part at a time. Perhaps we as sales and marketers are taking an equally discordant approach when playing our tune to woo new clients.

Pay attention to the person in the partnership

September 30, 2019 · Ted Rubin

When you find that potential partner, this advice, that our resident Rockstar Ted Rubin got for his first sales role, holds true today.

Sales and Marketing: Less ‘When Two Tribes Go to War’, More ‘It Takes Two’

September 30, 2019 · Lauren Bowden

The "leads are weak" the sales lead singer laments to the marketing songwriters and backing band. Lauren Bowden of The Comms Crowd suggests on how to heal the band's creative differences.

The Green Room: Marketing collaborations

September 30, 2019 · Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?

The Sample: Putting the show together

September 30, 2019 · Ian Truscott

This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show.

“You’ve got a friend” in former employees

September 30, 2019 · Jane Scandurra

Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra

adnonamau5: The force and a world in peril

September 29, 2019 · adnonamau5

Once again like the legendary DJ, Deadmau5, our anonymous advertiser has donned the mask and shares a plea to his industry to take some social responsibility.

Maintaining a bitchin’ relationship

September 29, 2019 · Morag Cuddeford-Jones

Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin' to a bitchin' relationship.

That catchy marketing tune is not a solo or a duet, it’s by the band

September 29, 2019 · Robert Rose

We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band.

The Swimming Pool #19: Self-serving “market research”

September 29, 2019 · Ian Truscott

You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?