Blog
The Times They Are A-Changin’
July 18, 2020 · Ted Rubin
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion...
Read more →
There ain’t half been some clever bastards
July 18, 2020 · Keith Smith
As UK music legend Ian Dury said “There ain’t half been some clever bastards” and Keith Smith, calls out Mark Ritson and asks, do marketers need a marketing education?
Read more →
We don’t need no education – right?
July 18, 2020 · Lauren Bowden
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month's topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd...
Read more →
On the podcast this month
July 17, 2020 · Ian Truscott
A roundup of what's been happening on the podcast this month, with some fantastic interviews and cocktails!
Read more →
Adnonamau5: In the Land of the Blind…the Consultant is King
June 1, 2020 · adnonamau5
Like the legendary DJ Deadmau5, this month our anonymous agency executive anonomau5 dons a mask to do his best work. This month his head honchos are clearly hanging out with men in gray suits.
Read more →
Altogether now (on a video conferencing platform of your choice)
June 1, 2020 · Lauren Bowden
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We've all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience .
Read more →
Beat the budget blues with digital marketing
June 1, 2020 · Carmine Mastropierro
Right now businesses are really feeling the pinch, and many are going under. For experienced copywriter Carmine Mastropierro, when money’s too tight to mention, there’s little point spending it frivolously. A focus on digital marketing might help see you through.
Read more →
Light up the sky like a flame, fame!
June 1, 2020 · Dennis Shiao
He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.
Read more →
Never mind the bullshit: How creativity really happens
June 1, 2020 · Keith Smith
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
Read more →
Play for the customer, not the brand
June 1, 2020 · Barb Mosher Zinck
This month, senior content marketer and marketing technology analyst Barb Mosher Zinck picks out some brands that have learned to play their tune for the customer, not for the brand and hopes that this playlist continues after the current Covid-19 crisis.
Read more →