Blog
Bring calm to the uncharted waters of COVID-19
September 3, 2020 · Jasmine Martirossian
As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.
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Don’t stop the marketing music, change the tune
September 3, 2020 · Ahmed Hasan
Ahmed Hassan, independent Digital Transformation Strategist and former Chief Digital Officer at Spark44 suggests we don’t stop our marketing activities as we emerge from the pandemic but adapt them.
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Play Stupid Games. Win Stupid Prizes
September 3, 2020 · Robert Rose
In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn't to his employer's taste, we asked Robert Rose for his take on the blurry lines between professional and social
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The Sample – Blurred Lines
September 3, 2020 · Ian Truscott
This month on The Sample we spin the dial on the interwebs to discover what you should be grooving to. The topic, the blurring lines between work and home, both at work and on social media.
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What do you expect if you speak your mind?
September 3, 2020 · Keith Smith
The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.
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Backstage Q&A - Sally Yates, CMO Xceptor
July 18, 2020 · Ian Truscott
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick
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Experience is The School of Marketing Rock
July 18, 2020 · Carmine Mastropierro
One of our mantras here on Rockstar CMO is from The School of Rock – “you can't just say it, man. You've gotta feel it in your blood and guts!” and as marketing writer Carmine Mastropierro shares here, that comes from experience.
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The Green Room – Marketing Education
July 18, 2020 · Ian Truscott
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
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The magic marketer's potion: An educated mind and attitudinal skills
July 18, 2020 · Jasmine Martirossian
A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.
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The Swimming Pool #26 – LinkedIn Solicitations Like You're My Best Friend
July 18, 2020 · Ian Truscott
This month, inspired by Jane Scandurra, we are wondering if we should be chucking "LinkedIn Solicitations Like You're My Best Friend" into our portal to marketing hell.
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