Blog
Words matter: The unintended consequences of unintentional branding
January 8, 2021 · Jane Scandurra
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we've coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being "non-essential".
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7 sure-fire marketing hits to top the charts in '21
January 7, 2021 · Keith Smith
Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast.
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Last Months Podcast Picks
January 7, 2021 · Ian Truscott
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F'in Marketing Podcast this month.
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The Swimming Pool #29: The entire year of 2020
January 7, 2021 · Ian Truscott
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
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Top of the 2020 Charts
January 2, 2021 · Ian Truscott
Maybe there was something good to come out of 2020? In keeping with the theme of this issue, our editor looks back on the most popular articles from this year
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What's going to rock digital marketing in '21?
January 2, 2021 · Eric Jan van Putten
What new year's marketing publication would be complete without predictions? In this article, Eric Jan van Putten, VP Marketing at Dynamicweb offers his perspective on 3 trends we should be looking for in digital marketing.
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A gift from Ted
November 30, 2020 · Ted Rubin
Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.
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Ain't bringing nothing to the table but your plate
November 30, 2020 · Ian Truscott
It's unlikely that rapper Meghan Thee Stallion and personal branding Jane Scandurra have been seen in the same room, but Jane's thoughts of thanks have inspired Ian Truscott to share something inspired by Hot Girl Meg.
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Be like Phil; you can't hurry B2B love
November 30, 2020 · Dennis Shiao
As we give thanks in this holiday issue, Dennis Shiao shares a B2B customer experience lesson he's learned from Phil. No, not Phil Collins, but a roofer called Phil.
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Love the one you're with
November 30, 2020 · Ian Truscott
Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you're with when it comes to marketing technology.
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