Blog
The Trouble with CMOs! (Part 1)
August 8, 2022 · Irene Nehrkorn-Kayn
In part one of a two-part series, guest writer, a friend of the Rockstar CMO podcast, and most of all, accomplished marketing and communications professional Irene Nehrkorn-Kayn looks at what's wrong with CMOs right now.
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Why Do Marketers Need an F’in Education?
August 5, 2022 · Jeff Clark
The Five F'in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
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Back to Brand
July 20, 2022 · Ian Truscott
Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.
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Beware the Martech Industrial Complex
June 11, 2022 · Jeff Clark
Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.
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Sustainability vs. Growth: Can We Have Both?
June 3, 2022 · Jeff Clark
Is sustainability the enemy of growth? Depending on your personal ethos, you may say, “Yes” or “Of course not.” To have both, the answer may lie in incentives. For businesses to achieve sustainability, policy makers can provide the incentives to enable businesses to be driven by innovation, reduce physical waste and run on clean energy.
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The Swimming Pool #30: CMOs as Social Influencers
May 31, 2022 · Ian Truscott
In this trip to the Rockstar CMO Swimming Pool, Ian Truscott is inspired by Rebecca Biestman, the Chief Marketing Officer at Reputation, who, on the podcast, suggested "the pressure on CMOs to be social influencers". What do you think? Did he chuck it in?
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Winning During Changing Times
May 24, 2022 · Jeff Clark
We are living in changing times, with concerns about the global supply chain, pandemic, war and climate change. But, is there an opportunity to take advantage of the resulting transitioning markets? Jeff Clark explains.
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What the F' is Product Led Growth (PLG)?
May 9, 2022 · Ian Truscott
You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
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What We Learned From 2020
January 8, 2021 · Kathryn Strachan
It's been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency.
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What’s Your Business in the Year of Transformation?
January 8, 2021 · Jeff Clark
Rock stars don't have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.
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