Blog
Reasons to be thankful, 1,2,3 (and 4)
November 30, 2020 · Keith Smith
Our regular business development headline act, Keith Smith, takes a moment from the hustle to give thanks. The title inspired by the late great Ian Dury and his track "Reasons To Be Cheerful, Part 3"
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Thanks to the podcast this month
November 30, 2020 · Ian Truscott
A roundup of another splendid month on the podcast, with some fascinating guests, insightful cocktails, and some fun by the Rockstar CMO Swimming pool.
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The Green Room: Giving Thanks & Holiday Gifts
November 30, 2020 · Ian Truscott
It's been a crazy year, find out what our rocks star CMOs have found to be thankful for and what gifts of advice they would share with us, as we join them in the Green Room.
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The Swimming Pool #28: Attribution
November 29, 2020 · Ian Truscott
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who's ready to commit 'attribution' to its watery demise.
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Rent or build? Ask Quibi
October 25, 2020 · Ian Truscott
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn't own what they put on it, and it seems they've danced their last dance.
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Don't rent, co-own
October 18, 2020 · Ted Rubin
Ted Rubin has built an audience, you don't become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
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Jam tomorrow and jam yesterday - but never jam today
October 18, 2020 · Keith Smith
Keith Smith weighs in on the theme of this month's issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it's typically no-nonsense..
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Rent or Build? Finding a happy medium
October 18, 2020 · Dennis Shiao
Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.
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Rent or build? Hedge your digital property bets
October 18, 2020 · Carmine Mastropierro
Carmine Mastropierro brings us some practical advice on the theme of this months issue, should you build or rent your digital property? Carmine suggests we hedge...
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The Green Room: Rent or Build?
October 18, 2020 · Ian Truscott
This month four of our Rockstar CMOs chime in on the topic of this month's issue, when it comes to building an audience do you rent or build?
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