Blog

The Sample: Putting the show together

September 30, 2019 · Ian Truscott

This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show.

“You’ve got a friend” in former employees

September 30, 2019 · Jane Scandurra

Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra

adnonamau5: The force and a world in peril

September 29, 2019 · adnonamau5

Once again like the legendary DJ, Deadmau5, our anonymous advertiser has donned the mask and shares a plea to his industry to take some social responsibility.

Maintaining a bitchin’ relationship

September 29, 2019 · Morag Cuddeford-Jones

Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin' to a bitchin' relationship.

That catchy marketing tune is not a solo or a duet, it’s by the band

September 29, 2019 · Robert Rose

We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band.

The Swimming Pool #19: Self-serving “market research”

September 29, 2019 · Ian Truscott

You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?

Diversity Marketing: Opportunistic Coat-tail Riding or a Force for Change?

September 2, 2019 · Lauren Bowden

Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden makes the case for change.

Tales from the Tour Bus: Sydni Craig-Hart

September 2, 2019 · Ian Truscott

When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.

The Green Room: Diving into Diversity

September 2, 2019 · Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh.

Want a fresh marketing sound? Look outside...

September 2, 2019 · Dennis Shiao

Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside