Blog
Tales from the Tour Bus: Pete Morgan, Metia
February 7, 2020 · Ian Truscott
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan...
Read more →
The Green Room: Marketers and the features creatures
February 7, 2020 · Ian Truscott
The Green Room, our excuse to do our best Colombo impression and ask "Just one more thing" to the wonderful Rockstar marketers we've gone backstage with. This month we chatted about marketings' relationship with product development.
Read more →
Welcome to the Ministry of Half-Baked Ideas
February 7, 2020 · Keith Smith
We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.
Read more →
When product and marketing collide
February 7, 2020 · Lauren Bowden
Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
Read more →
When should product development call marketing? How soon is now?
February 7, 2020 · Dennis Shiao
In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?
Read more →
The Sample: The Features Creatures
February 2, 2020 · Ian Truscott
Welcome to The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear about the topic in this issue. This time, we are looking at the relationship between marketing and the product teams, here is what we found.
Read more →
The Green Room: 2020 future vision
January 1, 2020 · Ian Truscott
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?
Read more →
The Sample #3: 2020 marketing predictions from around the web
January 1, 2020 · Ian Truscott
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues.
Read more →
adnonamau5: New Year’s resolutions for agency leaders
December 31, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers
Read more →
Happy employees = happy customers
December 31, 2019 · Jane Scandurra
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
Read more →