Blog
How B2B marketers can get heard on Twitter in 2020
December 31, 2019 · Dennis Shiao
While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020.
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Never mind 2020, what about 2060?
December 31, 2019 · Keith Smith
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?
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Now that’s what I call… the future of B2B marketing
December 31, 2019 · Lauren Bowden
Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
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Three resolutions for 2020 marketing success
December 31, 2019 · Jasmine Martirossian
Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.
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Marketing AI is coming of age for content creation
December 30, 2019 · John Andrews
What could AI technology mean for content creators? Is this something scary or an opportunity for content marketers? John Andrews explores...
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Tales from the tour bus: Tom Wentworth
December 30, 2019 · Ian Truscott
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
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The Swimming Pool #22: The lazy call to action
December 30, 2019 · Ian Truscott
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
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Best of 2019: Editors picks
December 29, 2019 · Ian Truscott
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights.
Read more →The 5 R's of a great B2B marketing blog (with examples)
December 19, 2019 · Ian Truscott
In the deluge of B2B content, how do you stand out? Try these 5 R's, with examples of organizations doing this well...
Read more →Personalization Doesn’t Build Relationships, Content Does
December 4, 2019 · Ian Truscott
We seem a bit obsessed with "personalization at scale", but as B2B marketers, should this be a priority?
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