The Running In Circles Issue
your monthly hit of marketing street knowledge THE RUNNING IN CIRCLES ISSUE NOVEMBER 2019 We have to be honest, there are not many people that would argue that Running In Circles by The Influencers is a classic album, but the buzz around the Rockstar CMO penthouse this month is influencer marketing, so not only is the name of their band on point, but so is the story of how this band gained a follo
The Green Room: The State of Influence
November 2, 2019 · Ian Truscott
Again we've grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
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A B2B influencer marketing hit is not an overnight success
November 1, 2019 · Barb Mosher Zinck
Pull your marketing budget together, stick it in a big bag and hand it to a marketing celebrity. Bingo! You are topping the charts. But...is it really this easy to create a B2B influencer marketing hit? Barb Mosher Zinck suggests maybe not.
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Five favorite influencer mistakes
November 1, 2019 · Dennis Shiao
Sheryl Crowe once lamented about her favorite mistake, but content marketing writer Dennis Shiao in "no fool to this game" as he shares his top 5 favorite influencer mistakes.
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Get T-shaped or Die like T-Rex
November 1, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our agency insider dons a mask and reveals the backstage secrets of big agencies. In this issue, he's got a warning for T-Rex, not the legendary glam rock band, but the agency dinosaurs..
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Into the Pool #20: Marketing can’t be measured
November 1, 2019 · Ian Truscott
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
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The Sample: Under the influence
November 1, 2019 · Ian Truscott
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is Influencer Marketing and here are some of the best beats we’ve picked up this month.
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Forget the buzzwords; influencer marketing is about building relationships
October 30, 2019 · Ted Rubin
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
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Influencer Marketing; PR remixed for a new era
October 30, 2019 · Keith Smith
Keith Smith steps us through how to use influencer marketing for business growth, it's not the old ads tune, it's PR remixed.
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Wedgewood vs Sex Pistols – what is influence anyway?
October 30, 2019 · Robert Rose
What's your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic.
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The slim chance of truth in the influencer siren song
October 29, 2019 · Morag Cuddeford-Jones
Influencer marketing is in a bit of state, as marketing writer Morag Cuddeford-Jones shares and consumers need to be aware and may be saved from themselves
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Who should be the Lead singer in the Influencer Marketing supergroup?
October 29, 2019 · Lauren Bowden
Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it's the work of the whole band.
Read more →Into the Pool #18: The Bloody Goldfish
September 1, 2019 · Ian Truscott
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
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