Blog
The Sample: Rent vs. Build?
October 18, 2020 · Ian Truscott
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month's tune. The beat for this month's tracks; should we build or rent for our fans?
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Even when your Commerce has an 'e', you need to think about the rent
October 17, 2020 · Eric Jan van Putten
We asked Eric Jan van Putten, VP Marketing at Dynamicweb, should we build our content strategy and audience on rented land? Eric gives us a great perspective through an eCommerce lens.
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What dropped in the podcast last month?
October 17, 2020 · Ian Truscott
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
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Backstage Q&A – Eric Jan van Putten - Dynamicweb
September 9, 2020 · Ian Truscott
This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo...
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Nothing blurry when you walk the talk
September 5, 2020 · Kate Bradley Chernis
If you follow Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform, you'll know her as an extremely passionate entrepreneur that she puts it all out there. So who better to ask about the blur between home, work, and social?
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Authenticity is key when blurring the line between personal and the organizations brand
September 4, 2020 · Jasmine Martirossian
In her second article for this month's issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees.
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The Green Room: A bit of a blur
September 4, 2020 · Ian Truscott
Sounds very rockstar, but this month's Green Room is literally a bit of a blur. We've had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.
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The personal brand blur
September 4, 2020 · Dennis Shiao
Accomplished B2B marketer and marketing writer Dennis Shiao shares his experience of balancing his personal brand with that of his employers and what he learned about that blurry line early in his career.
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The Swimming Pool #27 – A marketer that wants to be your friend
September 4, 2020 · Ian Truscott
This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare "a marketer that wants to be your friend" for its watery demise.
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Who decided the lines?
September 4, 2020 · Ted Rubin
We caught up with Ted Rubin this month and asked him about the theme of this month's issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically straight-talking....
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