The People are People Issue

your monthly hit of marketing street knowledge THE PEOPLE ARE PEOPLE ISSUE SEPTEMBER 2019 The theme that has got the house band jamming this month is diversity in marketing. You might read this as a reaction to the mood music of today's politics, but what you'll find in this issue is a positive embrace of the opportunity to marketers, to be inclusive and engage our increasingly diverse audiences,

Diversity Marketing: Opportunistic Coat-tail Riding or a Force for Change?

September 2, 2019 · Lauren Bowden

Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden makes the case for change.

Tales from the Tour Bus: Sydni Craig-Hart

September 2, 2019 · Ian Truscott

When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.

The Green Room: Diving into Diversity

September 2, 2019 · Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh.

Want a fresh marketing sound? Look outside...

September 2, 2019 · Dennis Shiao

Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside

Want diverse ideas? Time to fix brainstorming

September 2, 2019 · Ted Rubin

Inclusion of diverse marketing ideas starts early in the process when we brainstorm - and our resident Rockstar CMO Ted Rubin tells it straight; avoid the groupthink, include the right people and listen

Tales from the tour bus: Catch-up with L.Michelle Smith

September 1, 2019 · Ian Truscott

Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what's new..

Playing to your entire audience

August 31, 2019 · Nicholas Einstein

The Relevancy Group’s most recent research indicates that marketers are currently ignoring a large section of their crowd. Chief Research Officer Nicholas Einstein explains.

adnonamau5: It's all white

August 30, 2019 · adnonamau5

Like the legendary DJ Deadmau5, our anonymous advertiser Adnonamau5 dons a mask to perform. This issue he dropped by the Rockstar CMO penthouse and laughs - Diversity in the ad-land? Nah – we’re quite alwight, old chum.

Diversity; not just a party invite, its inclusion in the plan

August 30, 2019 · Wendy Bryant-Beswick

No business can afford to ignore how increasingly diverse we are. Wendy Bryant-Beswick, shares her experience of and approach to diversity marketing..

Risky Business

December 20, 2018 · Ian Hsieh

It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers.

Diversify (the Right Way) or Die

April 26, 2018 · Ian Hsieh

From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come.