Ian Hsieh
Journalist and copywriter based in Cornwall, UK, Ian scribes words for global brands and publications, connecting with audiences in the worlds of music, technology, visual arts and street culture. Film nerd, beat music lover and complete coffee addict. Onwards.
Tales from the Tour Bus: Hugh Thomas
February 28, 2019
In our second ride on the tour bus, FMCG disruptor Hugh Thomas, co-founder of challenger brand Ugly Drinks, tells us about marketing the ‘ugly truth’, and the challenges of taking things Stateside.
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Three Campaigns to Put You Off Dead Celeb Ambassadors
February 28, 2019
Deepfake videos are on the rise, resurrecting dead icons. But before you start planning your next no-longer-with-us ambassador, these three campaigns will make you think twice about looking beyond the grave.
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Game On
January 31, 2019
Welcome to 2019, where the eSports industry is worth a cool $1.65 billion, celebrity video gamers earn $500,000 a month live-streaming Fortnite to hundreds of thousands of viewers, and more of us are playing video games than ever before. Ian Hsieh asks: Will the marketing revolution be gamified?
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Tales from the Tour Bus: Tom Gatzen
January 31, 2019
Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…
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Risky Business
December 20, 2018
It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers.
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Diversify (the Right Way) or Die
April 26, 2018
From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come.
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