The Future Starts Here Issue
your monthly hit of marketing street knowledge THE FUTURE STARTS HERE ISSUE JANUARY 2020 OK, so it’s not entirely lost on us that there is some irony that as we step into 2020, a year that many people think sounds a bit sci-fi, that we’ve picked a classic album by The Doors to inspire the title of this issue. After all, the tracks from this album hit the charts before almost all of our contributor
The Green Room: 2020 future vision
January 1, 2020 · Ian Truscott
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?
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The Sample #3: 2020 marketing predictions from around the web
January 1, 2020 · Ian Truscott
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues.
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adnonamau5: New Year’s resolutions for agency leaders
December 31, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers
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Happy employees = happy customers
December 31, 2019 · Jane Scandurra
A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
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How B2B marketers can get heard on Twitter in 2020
December 31, 2019 · Dennis Shiao
While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020.
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Never mind 2020, what about 2060?
December 31, 2019 · Keith Smith
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?
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Now that’s what I call… the future of B2B marketing
December 31, 2019 · Lauren Bowden
Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
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Three resolutions for 2020 marketing success
December 31, 2019 · Jasmine Martirossian
Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.
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Marketing AI is coming of age for content creation
December 30, 2019 · John Andrews
What could AI technology mean for content creators? Is this something scary or an opportunity for content marketers? John Andrews explores...
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Tales from the tour bus: Tom Wentworth
December 30, 2019 · Ian Truscott
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
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The Swimming Pool #22: The lazy call to action
December 30, 2019 · Ian Truscott
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
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Best of 2019: Editors picks
December 29, 2019 · Ian Truscott
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights.
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