The Features Creatures Issue

adnonamou5: The rise and fall of the robots

February 7, 2020 · adnonamau5

Marketing is ushering in an army of robots and the anonymous advertiser is not happy. He left his office, deep in the hipster heart of London and dropped by the Rockstar CMO penthouse, and we found this rant tied to a brick chucked into reception

Backstage with Oliver Pilgerstorfer

February 7, 2020 · Ian Truscott

IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with "I probably shouldn't admit this" our editor Ian Truscott knew he was in for a fun interview...

Better products, better marketing, better listen

February 7, 2020 · Ted Rubin

Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?

Modern product marketers: Roadies or rockstars?

February 7, 2020 · Nicholas Einstein

We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…

Tales from the Tour Bus: Pete Morgan, Metia

February 7, 2020 · Ian Truscott

Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan...

The Green Room: Marketers and the features creatures

February 7, 2020 · Ian Truscott

The Green Room, our excuse to do our best Colombo impression and ask "Just one more thing" to the wonderful Rockstar marketers we've gone backstage with. This month we chatted about marketings' relationship with product development.

Welcome to the Ministry of Half-Baked Ideas

February 7, 2020 · Keith Smith

We asked Keith Smith our resident business development Rockstar whether he thought marketing should be involved when products are being developed.

When product and marketing collide

February 7, 2020 · Lauren Bowden

Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.

When should product development call marketing? How soon is now?

February 7, 2020 · Dennis Shiao

In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?

The Sample: The Features Creatures

February 2, 2020 · Ian Truscott

Welcome to The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear about the topic in this issue. This time, we are looking at the relationship between marketing and the product teams, here is what we found.