The Club Classics Volume One Issue
your monthly hit of marketing street knowledge THE CLUB CLASSICS VOLUME ONE ISSUE JUNE 2020 This month's issue is named after a genuine classic album, at least here in the UK, or maybe just here in the Rockstar CMO penthouse! It's Soul II Soul's 1989 album Club Classics Volume One .
Adnonamau5: In the Land of the Blind…the Consultant is King
June 1, 2020 · adnonamau5
Like the legendary DJ Deadmau5, this month our anonymous agency executive anonomau5 dons a mask to do his best work. This month his head honchos are clearly hanging out with men in gray suits.
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Altogether now (on a video conferencing platform of your choice)
June 1, 2020 · Lauren Bowden
All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We've all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience .
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Beat the budget blues with digital marketing
June 1, 2020 · Carmine Mastropierro
Right now businesses are really feeling the pinch, and many are going under. For experienced copywriter Carmine Mastropierro, when money’s too tight to mention, there’s little point spending it frivolously. A focus on digital marketing might help see you through.
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Light up the sky like a flame, fame!
June 1, 2020 · Dennis Shiao
He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.
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Never mind the bullshit: How creativity really happens
June 1, 2020 · Keith Smith
Keith Smith, MD at The Advertist has been exploring creativity. Along with our editor Ian Truscott, he has chatted with his network of agency legends and creatives to find out where they find the inspiration for their work and how creativity happens.
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Play for the customer, not the brand
June 1, 2020 · Barb Mosher Zinck
This month, senior content marketer and marketing technology analyst Barb Mosher Zinck picks out some brands that have learned to play their tune for the customer, not for the brand and hopes that this playlist continues after the current Covid-19 crisis.
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Post-pandemic personal branding: Turn it up to eleven
June 1, 2020 · Jane Scandurra
Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being "out of sight, out of mind" in the wake of the current pandemic.
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Tales from the tour bus: Carlos Doughty and the MarTech Alliance
June 1, 2020 · Ian Truscott
On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
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The Green Room: Five CMOs name their crisis keepers
June 1, 2020 · Ian Truscott
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
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The Sample: Keep on movin'
June 1, 2020 · Ian Truscott
Welcome to The Sample, where we whirl the dial on the interwebs, hit record, and sample what we hear about the topic in this issue. This month our attention is drawn to the tension in marketing right now, about moving forward, waiting and what's next.
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The Swimming Pool #25: Bandwagoning
June 1, 2020 · Ian Truscott
This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to "Bandwagoning".
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