The Changesbowie Issue

adnonamau5: F*ck Old, Be Bold!

April 25, 2019 · adnonamau5

Our anonymous insider goes to task on the agencies and people that are getting stale, warning that staying safe is killing you, your brand or your agency.

Backstage with Ian Lowe

April 25, 2019 · Ian Truscott

Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working...

Bad For Business: Automation Will Remove Human Interaction

April 25, 2019 · Theresa Michelle

We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.

Five Marketing Truths from Paige O’Neill

April 25, 2019 · Ian Truscott

I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers…

Into the Swimming Pool #14: Resistance to Change

April 25, 2019 · Ian Truscott

Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.

Start Thinking More Like a Customer and Less Like a Marketer

April 25, 2019 · Ted Rubin

We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice.

Tales from the Tour Bus: Janice B. Gordon

April 25, 2019 · Ian Truscott

Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon.

The Green Room: Marketing a Desert Island - What Would You Take?

April 25, 2019 · Ian Truscott

In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?

The Rise Of the Marketing Machines: Carlos Doughty

April 25, 2019 · Ian Truscott

We've heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.

The Rise Of the Marketing Machines: David Aponovich

April 25, 2019 · Ian Truscott

We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.

True Engagement Should Never be Overwhelming

April 25, 2019 · Ted Rubin

Coming over a little needy? Ted Rubin suggests it's time your marketing stopped overwhelming the audience and instead focused on them and their needs.

You know you make me want to shout

April 25, 2019 · Morag Cuddeford-Jones

Uh oh... this does not sound good, something has definitely got marketing journalist Morag Cuddeford-Jones riled up this month; it's time marketing prepared for voice...