Rockstar CMO
Theresa Michelle

Theresa Michelle

Theresa Michelle is a writer whose specialty is following evolving trends in marketing and the workforce. Her recent focus has been on how the workforce is rapidly changing due to AI.

Bad For Business: Automation Will Remove Human Interaction

Bad For Business: Automation Will Remove Human Interaction

April 25, 2019

We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.

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“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”

Robert Rose

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

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