The Blur Issue

Backstage Q&A – Eric Jan van Putten - Dynamicweb

September 9, 2020 · Ian Truscott

This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo...

Nothing blurry when you walk the talk

September 5, 2020 · Kate Bradley Chernis

If you follow Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform, you'll know her as an extremely passionate entrepreneur that she puts it all out there. So who better to ask about the blur between home, work, and social?

Authenticity is key when blurring the line between personal and the organizations brand

September 4, 2020 · Jasmine Martirossian

In her second article for this month's issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees.

The Green Room: A bit of a blur

September 4, 2020 · Ian Truscott

Sounds very rockstar, but this month's Green Room is literally a bit of a blur. We've had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.

The personal brand blur

September 4, 2020 · Dennis Shiao

Accomplished B2B marketer and marketing writer Dennis Shiao shares his experience of balancing his personal brand with that of his employers and what he learned about that blurry line early in his career.

The Swimming Pool #27 – A marketer that wants to be your friend

September 4, 2020 · Ian Truscott

This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare "a marketer that wants to be your friend" for its watery demise.

Who decided the lines?

September 4, 2020 · Ted Rubin

We caught up with Ted Rubin this month and asked him about the theme of this month's issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically straight-talking....

Bring calm to the uncharted waters of COVID-19

September 3, 2020 · Jasmine Martirossian

As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.

Don’t stop the marketing music, change the tune

September 3, 2020 · Ahmed Hasan

Ahmed Hassan, independent Digital Transformation Strategist and former Chief Digital Officer at Spark44 suggests we don’t stop our marketing activities as we emerge from the pandemic but adapt them.

Play Stupid Games. Win Stupid Prizes

September 3, 2020 · Robert Rose

In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn't to his employer's taste, we asked Robert Rose for his take on the blurry lines between professional and social

The Sample – Blurred Lines

September 3, 2020 · Ian Truscott

This month on The Sample we spin the dial on the interwebs to discover what you should be grooving to. The topic, the blurring lines between work and home, both at work and on social media.

What do you expect if you speak your mind?

September 3, 2020 · Keith Smith

The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.