The Seat at the Table Issue
a monthly hit of marketing street knowledge THE SEAT AT THE TABLE ISSUE SEPTEMBER 2018 This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange's album, A Seat At The Table .
All the Young Prudes
August 30, 2018 · Amie Knights
Today, youths are ridiculed for their overwhelmingly realistic and sensible approach to life. Amie Knights explores how we got here in just one generation, and what that means for marketers across the world.
Read more →
Back to the Future
August 30, 2018 · Stephen Kelly
Vinyl records. Film photography. Vintage fashion. There’s no doubting it – the past has never been more alluring to young consumers. But in a digital world, Stephen Kelly explores the benefits – and pitfalls – of nostalgia.
Read more →
Backstage with Jenni Young
August 30, 2018 · Ian Truscott
Jenni Young, the CMO of tappit shares the importance of company values, building solid relationships, and why creating a culture of risk can lead to marketing success. Oh, and Creme Eggs.
Read more →
Generation “Why Not?” and the Age of Nothing’s Sacred
August 30, 2018 · Darren Garnaccia
Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
Read more →
Going Supernova
August 30, 2018 · Olivia Foster
If you’re over the age of 30 and you’re not au fait with the stylings of the Kardashian Klan, there’s a high chance you might never have heard of FashionNova.com. But let this be known; you should have. After all, they’re only one of the fastest growing fashion companies in the world.
Read more →
Into the pool#6: Wasted Interuptions
August 30, 2018 · Ian Truscott
Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
Read more →
The Ordinary Seat at the Extraordinary Table
August 30, 2018 · Robert Rose
Hustle. Be remarkable. Be special. Live off coffee. Sleep is for the weak. Obsess or be average. Differentiate. Be extraordinary. Really? Robert Rose on why celebrating the ordinary things in our lives can lead to, well, the extraordinary.
Read more →
Want to Reach Consumers? Think Like One
August 30, 2018 · Ted Rubin
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
Read more →
We’re All Kids and That’s Alright
August 30, 2018 · Ian Truscott
Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.
Read more →