Darren Garnaccia
Darren has been working in the marketing technology world since the original dot-com boom and is a champion of building experiences customers actually want. Former CMO at Lytics, a customer data platform, Darren is now Chief Product Officer at Crownpeak.
Generation “Why Not?” and the Age of Nothing’s Sacred
August 30, 2018
Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
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Third-Party Data is Dead, Long Live First-Party Data!
June 28, 2018
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
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What Everyone Gets Wrong With Personalization
May 31, 2018
Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
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The Emperor is Butt Naked and Marketing is Broken
March 21, 2018
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.
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