Project: Funk Da World Issue

Just a formality

August 30, 2019 · Morag Cuddeford-Jones

As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat - how 'seamless' companies are making the customer experience and in this issue, this self-confessed "data tart" gives us a view from the real world and its endless forms...

Backstage with Darren Guarnaccia

April 26, 2018 · Ian Truscott

Darren chats to Ian Truscott and we discover what drive this marketing software veteran

Diversify (the Right Way) or Die

April 26, 2018 · Ian Hsieh

From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come.

Hype Beasts

April 26, 2018 · Helene Dancer

Celebrity brand endorsements reached a whole new level when Kanye's cohort Virgil Abloh became artistic director of Louis Vuitton, one of the world's oldest fashion houses. Helene Dancer considers; is this the shape of hype to come?

Into the Pool #2: Retargeting

April 26, 2018 · Ian Truscott

You know how rock stars have this reputation for throwing stuff from the hotel window into the pool? Hell, Keith Moon even parked his Rolls Royce in…

Liquid Power: How the Flavour Mavericks Are Marketing Taste

April 26, 2018 · Gareth May

Glam rock. What a mind f**k. The ’70s era of glitter and gutsy stage presence took bonkers to a whole new level. OTT experiences aren’t only the domain of Alice Cooper and co. though. Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste.

I’d Rather be the Pope

April 26, 2018 · Ian Truscott

Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how. 

Yes, You Better be a F**king Storyteller

April 26, 2018 · Robert Rose

Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to throw it into the Rockstar CMO pool. But no.... Robert Rose explains...

Don’t Follow the Crowd, #FollowThePath

April 26, 2018 · Ted Rubin

Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.

The Retail Times are a Changin’

April 26, 2018 · Ted Rubin

Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.