The OK Computer Issue
marketing opinion uncut The OK COMPUTER Issue July 2018 This month we are on much safer ground with our definition of a 'classic' album, as we demand that our office virtual assistant play Radiohead's OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Algorithm and Blues
June 28, 2018 · Helene Dancer
Technology means we're getting ever more personal with our customers. Or so we think... Helene Dancer asks: Do too many algorithms mean we're actually beginning to lose the human touch?
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Backstage with John Andrews
June 28, 2018 · Ian Truscott
Ian Truscott sat down with John Andrews, head honcho at Photofy – and chat about his 20 years’ experience in digital marketing.
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Into the Pool #4: Marketing Suites
June 28, 2018 · Ian Truscott
Encouraged by Darren Guarnaccia we're taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.
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Is this the Real Life?
June 28, 2018 · Gareth May
There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape.
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Paranoid Android
June 28, 2018 · Dave Waller
Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…
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The Most Overlooked and Critical Component of Customer Experience
June 28, 2018 · Ted Rubin
Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.
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Third-Party Data is Dead, Long Live First-Party Data!
June 28, 2018 · Darren Garnaccia
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
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Tips for Generating Better Customer Experience
June 28, 2018 · Ted Rubin
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
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Why Technology Will Change Content Marketing
June 28, 2018 · Robert Rose
Robert Rose takes a look at how technology will impact the way we craft and share our marketing tunes – and the dangers of a split in the C-suite band.
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