Blog
The Retail Times are a Changin’
April 26, 2018 · Ted Rubin
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
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Backstage with Robert Rose
March 25, 2018 · Ian Truscott
Robert Rose is a certified rockstar. Not just because he's a content marketing celebrity, but chat to him for a bit and you'll learn that as a musician, he's had more than a brush with being the real thing.
Read more →Closing Time: 18 Major Retailers that Likely Won't Exist in 10 Years
March 23, 2018 · Ted Rubin
Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are "too big to fail", Ted Rubin makes a bold prediction.
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Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content
March 21, 2018 · Ted Rubin
The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want - Ted Rubin explains.
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Backstage with Ian Truscott
March 21, 2018 · Ian Truscott
Over a career spanning two decades, Ian Truscott has launched various B2B software products, been a developer, a chief technology officer, an industry analyst, a product marketer and a strategic advisor to blue chip companies inc. Nasdaq and American Express.
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Backstage with Ted Rubin
March 21, 2018 · Ian Truscott
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur - Ted is our resident rock star.
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Could Unilever be Marketing’s Bob Geldof?
March 21, 2018 · Ian Truscott
Unilever has taken a stand over the fast and loose approach that social platforms are taking to their social responsibilities, yet in marketing we a similar reputation of being self-serving, more excited when someone does something cool that sells more Oreos than saving the world. Ian Truscott if brands will take the high road and follow Unilever...
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First in the pool: Agile Marketing
March 21, 2018 · Ian Truscott
We kick off our series by flinging agile marketing off the balcony… It’ll be one hell of a bill, but oh so worth it…
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Never Mind the Bollocks, Here’s the Anarchy
March 21, 2018 · Gareth May
The 27 club knew a thing or two about sucking all the marrow out of life, and the recent Cloverfield Paradox shock-drop revealed the marketing industry is dealing in when it comes to the unexpected. From film to fashion, music to gaming, Gareth May explores the rise and rise of surprise.
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The Emperor is Butt Naked and Marketing is Broken
March 21, 2018 · Darren Garnaccia
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.
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