Blog
Why the Future of Retail is Not About the US
March 21, 2018 · Ted Rubin
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.
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Brand vs Reputation
March 20, 2018 · Ted Rubin
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight...
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Prince of Darkness: Andre van Loon on Acing Dark Social
March 20, 2018 · Dave Waller
Marketers are in a flap: private messaging platforms are on the rise, making it harder to track what people are saying about their products. Yet so-called ‘dark social’ is nothing to be frightened of. Dave Waller gets the skinny on going dark – no biting off bat heads required.
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