Blog
Third-Party Data is Dead, Long Live First-Party Data!
June 28, 2018 · Darren Garnaccia
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
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Tips for Generating Better Customer Experience
June 28, 2018 · Ted Rubin
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
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Why Technology Will Change Content Marketing
June 28, 2018 · Robert Rose
Robert Rose takes a look at how technology will impact the way we craft and share our marketing tunes – and the dangers of a split in the C-suite band.
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Bad Influence
May 31, 2018 · Maude Churchill
Our social channels are saturated with 'influencers' representing brands looking to sell us something. Maude Churchill talks with ENDLESSLOVESHOW founder Kazim Rashid and asks: Have we reached peak influencer?
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Hello GDPR! We’re Here to Rock You!
May 31, 2018 · Robert Rose
As the General Data Protection Regulation (GDPR) becomes law, Robert Rose argues why it’s not an obstacle, but an opportunity for marketers to engage…
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Into the Pool #3: Programmatic
May 31, 2018 · Ian Truscott
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
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Never Mind the Bollocks: Here’s Cambridge Analytica
May 31, 2018 · Ian Truscott
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data.
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Rage Within the Machine: Finding the Opportunity in Restrictions
May 31, 2018 · Gareth May
The most rockin’ of rock stars know rules are made to be broken. Or are they? Gareth Mayfinds out whether the best way to get your brand over the line is not to cross it.
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Retailers: Discounting Your Way Out of Trouble is a Death Spiral
May 31, 2018 · Ted Rubin
Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…
Read more →Simplicity Is the New Everyday Low Price
May 31, 2018 · Ted Rubin
Consumers have always valued simplicity, in part because it's often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…
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