Blog
Five F'in' Fundamentals of Budget Planning
November 15, 2023 · Jeff Clark
An F'in' practical set of Fundamentals to prepare for a new budget year from Jeff Clark.
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5 F'in' Steps to Build Your Personas
July 1, 2023 · Ian Truscott
A simple model for creating personas, the essential insight you need to differentiate and help your audience buy your products and services.
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5 F’in' Fundamentals: Marketing Operations
May 28, 2023 · Jeff Clark
Next up in our series of 5 F'in' Fundamentals Jeff Clark has some advice for tuning up your marketing machine.
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Building Trust with Brand Values
May 25, 2023 · Megan Isola
Here on Rockstar CMO, we love to talk about the mission of marketing to create ART - Awareness, Revenue and Trust. In this guest article, Megan Isola shares how brand values build customer trust.
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5 Principles for Setting Marketing Goals
April 9, 2023 · Jeff Clark
Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard...
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5 F'in' Fundamentals: Marketing OKRs
March 25, 2023 · Jeff Clark
OKR's, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA's that marketing has on it's plate today. Jeff Clark explains...
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Tune in to Your ICP (Ideal Customer Profile)
February 25, 2023 · Jeff Clark
Jeff Clark shares, how, if you want to get some sales and marketing focus, you should tune in to your ICP (Ideal Customer Profile).
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Stop Random Acts of Marketing!
February 6, 2023 · Jeff Clark
Are your marketing efforts falling flat? Do your colleagues on the executive team think that marketing is not providing business value? Jeff Clark, our resident Rockstar CMO Strategic Advisor, has some advice.
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Know Thy Customer: Marketer’s Resolution 2023
January 6, 2023 · Jeff Clark
Many of the coming year’s predictions for marketing (and sales) relate to focusing on your existing customers. Let’s resolve to do a few things to help our companies win in 2023.
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The Trouble with CMOs! (Part 2): Trust me, I am a CMO!
August 25, 2022 · Irene Nehrkorn-Kayn
Accomplished marketing and communications professional Irene Nehrkorn-Kayn continues to explore the trouble with CMOs. This week Irene wonders if, like a chef, the CMOs marketing recipe and method should be trusted and only judged by the results.
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