Blog
Backstage with L.Michelle Smith
December 20, 2018 · Ian Truscott
A classically-trained mezzo soprano, entrepreneur, author, speaker, coach, marketing leader, L.Michelle Smith is on a mission and shares her insights from a 25 year career.
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CPG Brands Need to Find Their Voice
December 20, 2018 · Ted Rubin
Our resident rock star, Ted Rubin tells it straight on why the sound of your brand voice is becoming more critical.
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How to Talk Like a Human (and Not a Corporate Company)
December 20, 2018 · Casey Petersen
Wondering how you can connect with your target audience on a deeper level? Casey Petersen, Photofy’s Vice President of Marketing, has a few tips.
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Into the Pool #10: Marketing AI
December 20, 2018 · Ian Truscott
Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?
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It’s Good to Talk
December 20, 2018 · Dave Waller
With the likes of Alexa, Google Home and Siri, voice assistants are more popular than ever. Capable of making our lives easier in a flash, the devices featuring these AI are fast becoming an indispensable part of our everyday. But what does the future hold for this tech?
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Read All About It!
December 20, 2018 · Gareth May
Stand aside Twitter. Pipe down Facebook. You’re old news. Reddit is a little corner of the digital world that packs a powerful punch. Gareth May finds out what this means for brands.
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Risky Business
December 20, 2018 · Ian Hsieh
It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers.
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The Rockstar CMO Hall of Fame
December 20, 2018 · Ian Truscott
Every rock hero stands on the shoulders of giants: think Prince’s debt to little Richard, or Chuck Berry’s impact on the Stones. So as the final chords of 2018 reverb round the Rockstar CMO stage, we asked our backstage rock stars who they’d induct into the Marketing Hall of Fame.
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Unsubscribe DOES NOT Mean… Send Me More Emails!
December 20, 2018 · Ted Rubin
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of Ted Rubin’s biggest pet peeves, and here’s why.
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A Family Affair
November 30, 2018 · Stephen Kelly
50 years ago, family was a simple proposition: mum, dad, two kids – maybe three, maybe more. In 2018, things aren’t so simple – a modern family can be many things. Single parent? Sure. Same sex parents? Absolutely. Families of divorce? Definitely. Stephen Kelly discovers that to succeed today, brands need to represent the modern family realistically.
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