Blog

Take Your Employee Advocacy Mindset to the Next Level

January 31, 2019 · Ted Rubin

Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in.

Tales from the Tour Bus: Tom Gatzen

January 31, 2019 · Ian Hsieh

Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…

The Green Room: Working with an Agency Backing Band

January 31, 2019 · Ian Truscott

Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies.

Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin

January 31, 2019 · Ian Truscott

This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore.

When It Comes to Content - Let It Flow!

January 31, 2019 · Morag Cuddeford-Jones

Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content.

Why invest in persona development?

January 22, 2019 · Ian Truscott

In an era of big data, agile marketing, A/B testing, fail fast - is persona development still a good use of your time?

January 3, 2019 · Ian Truscott

It’s easy to be distracted by techniques, strategies, channels and outputs, but focus on ART and create outcomes.

Rockstar CMO Review of 2018

January 1, 2019 · Ian Truscott

If you've visited before, you'll see we've entered the new year with a fresh new look and as we combed through our first 10 issues, we thought this was a great opportunity to reflect and celebrate the fantastic folks that have contributed to our community in 2018.

The Green Room Secret Santa

December 24, 2018 · Ian Truscott

Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?

A Little More Conversation, a Little Less Action, Please?

December 20, 2018 · Ian Truscott

Ian Truscott argues that in this new age of marketing, you need to focus on the real, relevant and considered conversations you have with your audiences – and why anything else is just spam.