Blog

The Risky Business of Rockstar Marketers and Their Briefs

May 31, 2019 · Ian Truscott

The Brief, the essential song sheet that could decide if the work is a hit. We asked Bryce Groves, a freelance Creative Director with big-agency experience to lift the lid on the process, why the brief is so important, what makes a great brief and to spill the beans on the worst he's seen...

Good 'Influencer' Marketing and Measurement

May 30, 2019 · Ted Rubin

Influencers are the hot topic of marketing right now, but Ted Rubin has always believed in the value of relationships, in this article our resident Rockstar, one of the most shared CMOs on Twitter shares his experience..

Tales from the Tour Bus: Amber Osborne

May 29, 2019 · Ian Truscott

Now on her third start-up, Amber Osborne is the CMO at Doghead Simulations (the company behind Rumii, a virtual reality conferencing and collaboration platform) and industry influencer. In this Tale from the Tour Bus, she reveals what it takes to launch something new and gives an insiders view of being an insider.

adnonamau5: The rise…and rise…and rise of the illegitimate expert

May 26, 2019 · adnonamau5

This month our anonymous adman sets his unforgiving sights on the self-proclaimed "expert", hoping we self regulate before we drown in the bullshit.

adnonamau5: F*ck Old, Be Bold!

April 25, 2019 · adnonamau5

Our anonymous insider goes to task on the agencies and people that are getting stale, warning that staying safe is killing you, your brand or your agency.

Backstage with Ian Lowe

April 25, 2019 · Ian Truscott

Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working...

Bad For Business: Automation Will Remove Human Interaction

April 25, 2019 · Theresa Michelle

We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.

Five Marketing Truths from Paige O’Neill

April 25, 2019 · Ian Truscott

I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers…

Into the Swimming Pool #14: Resistance to Change

April 25, 2019 · Ian Truscott

Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.

Start Thinking More Like a Customer and Less Like a Marketer

April 25, 2019 · Ted Rubin

We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice.