Blog
Tips for Content Marketers (with a little help from the Beatles)
November 28, 2019 · Barb Mosher Zinck
At Rockstar CMO, we clearly can't do this without a little help from our friends. And one of our friends, senior content marketer and marketing technology analyst Barb Mosher Zinck suggests that there is more that we marketers can learn from the lyrics of the Beatles.
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Your customer experience is your brand
November 28, 2019 · Wendy Bryant-Beswick
The theme of this holiday issue is reflection on the year, thanks and the gifts we can share with our fellow marketers. In this article, Wendy Bryant-Beswick, VP Marketing for Service Credit Union gets in the spirit and shares her spoonful of advice…
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The Green Room: The State of Influence
November 2, 2019 · Ian Truscott
Again we've grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
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A B2B influencer marketing hit is not an overnight success
November 1, 2019 · Barb Mosher Zinck
Pull your marketing budget together, stick it in a big bag and hand it to a marketing celebrity. Bingo! You are topping the charts. But...is it really this easy to create a B2B influencer marketing hit? Barb Mosher Zinck suggests maybe not.
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Five favorite influencer mistakes
November 1, 2019 · Dennis Shiao
Sheryl Crowe once lamented about her favorite mistake, but content marketing writer Dennis Shiao in "no fool to this game" as he shares his top 5 favorite influencer mistakes.
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Get T-shaped or Die like T-Rex
November 1, 2019 · adnonamau5
Like the legendary DJ Deadmau5, our agency insider dons a mask and reveals the backstage secrets of big agencies. In this issue, he's got a warning for T-Rex, not the legendary glam rock band, but the agency dinosaurs..
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Into the Pool #20: Marketing can’t be measured
November 1, 2019 · Ian Truscott
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
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The Sample: Under the influence
November 1, 2019 · Ian Truscott
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is Influencer Marketing and here are some of the best beats we’ve picked up this month.
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Forget the buzzwords; influencer marketing is about building relationships
October 30, 2019 · Ted Rubin
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
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Influencer Marketing; PR remixed for a new era
October 30, 2019 · Keith Smith
Keith Smith steps us through how to use influencer marketing for business growth, it's not the old ads tune, it's PR remixed.
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