The Top Ten

Backstage Q&A – Eric Jan van Putten - Dynamicweb

September 9, 2020 · Ian Truscott

This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo...

Nothing blurry when you walk the talk

September 5, 2020 · Kate Bradley Chernis

If you follow Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform, you'll know her as an extremely passionate entrepreneur that she puts it all out there. So who better to ask about the blur between home, work, and social?

Backstage Q&A - Sally Yates, CMO Xceptor

July 18, 2020 · Ian Truscott

Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick

The magic marketer's potion: An educated mind and attitudinal skills

July 18, 2020 · Jasmine Martirossian

A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.

The Times They Are A-Changin’

July 18, 2020 · Ted Rubin

This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion...

Post-pandemic personal branding: Turn it up to eleven

June 1, 2020 · Jane Scandurra

Personal branding expert Jane Scandurra shares 3 tips to turn your personal brand up to 11, to avoid being "out of sight, out of mind" in the wake of the current pandemic.

Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)

April 30, 2020 · Jane Scandurra

In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.

Better products, better marketing, better listen

February 7, 2020 · Ted Rubin

Our resident Rockstar CMO Ted Rubin tells it straight. If you want better products and better marketing then you had better listen, not just to Ted, but to your customers and in the age of socially connected communities, who better to do this than marketing?

Backstage with Kate Bradley Chernis

November 28, 2019 · Ian Truscott

In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing.

Beware the Risks of Arrogance and Pride in Business

August 30, 2018 · Ted Rubin

Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.