The Martech Mix Desk

Beware the Martech Industrial Complex

June 11, 2022 · Jeff Clark

Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.

Want To Keep Your Marketing Focused... Beware Automation

July 25, 2019 · Ted Rubin

What’s the key to an unwavering marketing focus? Our resident Rockstar Ted Rubin tells it like it is – keep the customer front and center, avoid unnecessary automation and ditch the bots.

There’s No Substitute For Strategy

July 22, 2019 · Ian Lowe

When you’re under pressure it’s easy to take short-cuts to tech solutions. But the focus a good strategy provides is vital to making the right decisions, says Ian Lowe

Into the Pool #16 – More Tech Will Fix It

June 28, 2019 · Ian Truscott

We find ourselves peering over the balcony pondering the fate of the idea that "more tech will fix it". We hear from a queue of folks on hand to help, will it make a splash?

Marketing Clouds: Lip-syncing Fake or Fab Four?

June 28, 2019 · Ian Truscott

We can't get the marketing technology song out of our head, it's a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems - Marketing Clouds.

Bad For Business: Automation Will Remove Human Interaction

April 25, 2019 · Theresa Michelle

We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.

The Rise Of the Marketing Machines: Carlos Doughty

April 25, 2019 · Ian Truscott

We've heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.

The Rise Of the Marketing Machines: David Aponovich

April 25, 2019 · Ian Truscott

We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.

The Green Room: The Rise of the Marketing Machines

March 28, 2019 · Ian Truscott

Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing. 

Into the Pool #9: The Big Deal Today About Chatbots

November 30, 2018 · Ian Truscott

This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.