The you've come a long way baby issue
your monthly hit of marketing street knowledge THE YOU'VE COME A LONG WAY BABY ISSUE January 2021 2020 is the second full year of Rockstar CMO, a very peculiar year, to put it mildly, unprecedented you might say, and as people often do.
What We Learned From 2020
January 8, 2021 · Kathryn Strachan
It's been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency.
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What’s Your Business in the Year of Transformation?
January 8, 2021 · Jeff Clark
Rock stars don't have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.
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Words matter: The unintended consequences of unintentional branding
January 8, 2021 · Jane Scandurra
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we've coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being "non-essential".
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7 sure-fire marketing hits to top the charts in '21
January 7, 2021 · Keith Smith
Our resident business development rockstar, Keith Smith returns for his annual predictions for the coming year, picked up from conversations with his guests on his brand new podcast.
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Last Months Podcast Picks
January 7, 2021 · Ian Truscott
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F'in Marketing Podcast this month.
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The Swimming Pool #29: The entire year of 2020
January 7, 2021 · Ian Truscott
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
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Top of the 2020 Charts
January 2, 2021 · Ian Truscott
Maybe there was something good to come out of 2020? In keeping with the theme of this issue, our editor looks back on the most popular articles from this year
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What's going to rock digital marketing in '21?
January 2, 2021 · Eric Jan van Putten
What new year's marketing publication would be complete without predictions? In this article, Eric Jan van Putten, VP Marketing at Dynamicweb offers his perspective on 3 trends we should be looking for in digital marketing.
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