The Pretender Issue

A Creep Unlike Me

February 28, 2019 · Morag Cuddeford-Jones

Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.

Backstage with Ahmed Hasan

February 28, 2019 · Ian Truscott

Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers. 

Celebrate the Lost Fake Followers

February 28, 2019 · Casey Petersen

Keeping a close eye on your follower numbers? Getting a little too upset when those numbers dip? Casey Petersen, Photofy’s Vice President of Marketing, explains why you’ve got it all wrong.

Dedicated Followers (After a Fashion)

February 28, 2019 · Dave Waller

Influencers are the latest group to buy fake followers in order to boost their appeal. But while a large follower count may look good, as Dave Waller discovers, this isn’t just a numbers game…

Into the Pool #12: Omnichannel for the Sake of Omnichannel

February 28, 2019 · Ian Truscott

This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.

Make Your Advertising a Part of the Customer Experience

February 28, 2019 · Ted Rubin

Is there a disconnect between your advertising and your customer experience? Ted Rubin breaks down the importance of bringing the two together.

Six Steps to Keeping it Real with Ted Rubin

February 28, 2019 · Ted Rubin

Want to be authentic? Ted Rubin shares 6 tips on expressing a real point of view that your audience engages with.

Six Things You Can Do to Turn Your Brand into a Friend

February 28, 2019 · Stephen Kelly

The days of brands being detached, abstract and ultimately faceless entities are long gone. Stephen Kelly explores how you can inject a little humanity into proceedings – authentically.

Tales from the Tour Bus: Hugh Thomas

February 28, 2019 · Ian Hsieh

In our second ride on the tour bus, FMCG disruptor Hugh Thomas, co-founder of challenger brand Ugly Drinks, tells us about marketing the ‘ugly truth’, and the challenges of taking things Stateside.

The Green Room: With All the Fakery, How Do You Keep it Real?

February 28, 2019 · Ian Truscott

We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.

The Perils of #Sponcon

February 28, 2019 · Gareth May

Unlike its musical counterpart of pop, where the lip-synch reigns supreme, rock has never rested on the laurels of authenticity. Not like social media. Gareth May unpacks the weird world of fake #sponcon.

Three Campaigns to Put You Off Dead Celeb Ambassadors

February 28, 2019 · Ian Hsieh

Deepfake videos are on the rise, resurrecting dead icons. But before you start planning your next no-longer-with-us ambassador, these three campaigns will make you think twice about looking beyond the grave. 

Why it's Time to Change the Conversation from Targeting to Match-Making

February 28, 2019 · Ted Rubin

Ted Rubin on why matching your product or service with the consumer will always be more effective than hunting your audience like prey.